Member-only story
This one trick will keep you motivated when nothing seems to work.
Don’t get stuck in the “Ketchup-Bottle-Effect”.
The Ketchup-Bottle-Effect
Nothing moved.
Except for my savings account. It was trended downward.
We’ve talked to +50 investors, yet had no money in the bank.
It felt like treading quicksand. No matter how hard we struggled, we couldn’t move forward. My savings evaporated and I had to borrow money from my co-founder. One more month. One last attempt.
After five months of struggle, it finally click: One of Europe’s leading seed investors decided to lead the round. Two weeks later our round closed. Oversubscribed.
Founders, sales leaders, creators…
They all suffer from the Ketchup-bottle-effect:
First slowly, then all at once.
It takes time to raise funds, close deals, or build an audience. Because it takes time to:
- refine your pitch and value proposition
- build credibility with your target audience
Like the foundation of a house, the groundwork you’re laying is below ground. Nobody can see it. Yet you can’t build…
